Kwik-E-Mart is alive!

Fans of The Simpsons might have heard that a dozen 7-Eleven stores in the U.S. have temporarily morphed into Kwik-E-Mart stores to promote the upcoming Simpsons movie. Imagine my surprise when one of the lucky dozen stores turned out to be in sleepy Mountain View, California (just down the block from the shop run by my employer, Mr. O'Legog).

So my wife and son and I headed up to Kwik-E-Mart to take a look. They did a great job, although it wasn't obsessively detailed. All hints of the store's actual corporate identity were covered by Kwik-E-Mart signs, including the giant sign outside. The store was filled with little signs taped on with big ugly duct tape, and most signs had mistakes and cross-outs, mimicking the store on TV. Actual Krusty-Os, Buzz Cola, and neon pink donuts were for sale. Larger-then-life plastic stand-ups of various characters adorned the store. Most of the folks shopping seemed unaware of what had happened to the shop, but every now and then somebody showed up with a camera and a giant grin. This was the first day of Kwik-E-Mart-ness: I'm sure there will be many more Simpsons fans visiting in the coming days.

Lots of pics here: my Kwik-E-Mart album.

Full geek disclosure: I took the pics with my iPhone.

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